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Monday, March 24, 2014

Music Connection Weekly Bulletin

Weekly Bulletin
March 12, 2014
MUSIC PRODUCTS & SERVICES
App Offers Major Label Deal Contest
Co-create with world famous hits
like "Royals" and "Blurred Lines."
Share your songs through social media.
Prizes include Label Deal / Major Tour
Download FREE on the App Store
Be A Successful Audio Engineer
Conservatory of Recording Arts & Services.
Learn - Studio Rec, Concert/Film Sound,
Radio/TV Broadcast, work w/ label or mgmt.
www.cras.org
Film & TV Musicians
Do we have money for you?
www.fmsmf.org http://www.raroyalties.com
CD - DVD - Vinyl Manufacturer
We're the only in-house CD, DVD and
7"-10"-12" Vinyl Record manufacturer
in the U.S. - Serving you since 1939.
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Need Film & TV Placements?
We Help Bands/Artists/Songwriters
Get Record & Publishing Deals. And
Replacements In Film and TV Shows.
www.taxi.com
Find Jobs Or Musicians
What - You've Never Used Us?!
Free to Find Musicians Since 1969
100's of Serious Musicians with Bios.
www.MusiciansContact.com
Got Songs? Join Songsalive!
Get your songs to the world!
Largest internationally based
non-profit songwriters organization
www.songsalive.org
Los Angeles Women In Music
Join forces with a unique blend
of all things women and music!
Support... Empower... Achieve!
www.lawim.com
Weekly Bulletin Opps!
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people who are currently receiving
Music Connection's Weekly Bulletin
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Jobs I Gigs I Freebies
We're Giving Away 15 Copies of Michael Bloomfield Book/CD Package!
Music Connection, in association with Hal Leonard Inc., is giving away 15 copies of a new book/CD pack that gives guitarists an inside look at the guitar style of the extraordinary and highly influential Michael Bloomfield, rated #22 on Rolling Stone magazine's 100 Greatest Guitarists of All Time list. The Legendary Licks series presents the music of a band or artists in a comprehensive play-along package. Each book contains note-for-note transcriptions and detailed performance notes on how to play a multitude of classic licks, fills, riffs, and solos--complete with recorded demonstrations of each exercise and gear setup tips. The CD is playable on any CD player, and also enhanced so Mac & PC users can adjust the recording to any tempo without changing the pitch. To enter to win, simply email intern@musicconnection.com, subject line "Bloomfield."
#ZyaStar Contest Invites Players to Compete for Cash, Label Deal
Zya, a mobile game allowing anyone to create studio-quality music like a pro, has announced a new contest offering players the opportunity to both win a recording contract and go on tour. The #ZyaStar Contest will select finalists each month beginning in May and running until the end of the year. Contestants will be judged based on the songs they create using Zya's music platform. All of the finalists will then compete for the chance to win the Grand Prize, which includes $10,000 cash, select tour performances on DigiTour 2015 thedigitour.com and a recording contract with Emblem Records emblem-music.com, the record label behind award-winning artists including Matchbox Twenty, Rob Thomas and Gloriana. Download the app for free here. For complete details, visit http://bit.ly/1nHmHDUM.
UMG Seeks Lifestyle Marketing Rep, Minneapolis
Universal Music Group is currently seeking a College & Lifestyle Marketing Representative for Minneapolis, MN. The College Reps are often the "it person" or "key tastemaker" on campus and are heavily involved in many campus and community activities. Get full details at http://bit.ly/1fSaiMJ. The company is also seeking reps for New Orleans, Austin, Dallas, Kansas City, Jacksonville, Minneapolis and more. For a complete list, see http://linkd.in/1gkTVHd.
Publishing Deal Competition 
Three music brands have combined forces to give songwriters and artists of all genres a shot at a $20,000, one-year publishing contract. The contest will be powered by Songspace, a Nashville-based startup and partner company of American Songwriter Media. Songspace provides a song catalog for music businesses fed by a collaborative app for songwriters. Entries are open to songwriters not currently under contract with any other publishers, Deadline: April 25. See www.thepubdeal.com.
USC PopFest Will Present Top Student Acts 
The University of Southern California's Thornton School of Music's annual PopFest will be Friday, March 28, 4pm - midnight and will have over 20 acts that were selected from over 50 submissions. The event will happen at Tommy's Place on the university's Los Angeles campus. USC's Senior Showcase will be at the Troubadour on April 7th 7:30pm. For more info, contact Chris Sampson at sampson@thornton.usc.edu.
Producer Needed For Radio One In Detroit
The producer of Radio One is responsible for the daily technical operation of the show, and for the implementation of program strategy as assigned by the Program Director in a professional and competent manner. Negotiated job responsibilities will be maintained at all times. Six months experience required. Visithttp://bit.ly/1lvMMEB for more information and to apply.
MC Blogger Michael Dolan: "Crazies Rule!"
On the newly launched Music Connection Blogs corner, Music Connection magazine founder Michael Dolan gives artists unique perspectives and advice on how to proceed with their art and career. "Thank god you don't need a stinking manual! In fact, others are looking to YOU for the answers. Why? Because they know you're different. They know you're one of the crazies--a 'creative type.' They know you have..." Continue reading at http://musicconnection.com/mcblogs.
Copyrights: The Basics For Musicians
While not the newest submission from the Disc Makers blog crew, it still holds weight in today's music industry. Keith Hatschek breaks down the basics of copyrights that every musician should know. "While most songwriters or their publishers copyright a song and register the copyright with the Library of Congress (LOC), due to the way the law is written, a copyright actually exists the moment you fix your song in any tangible medium. ... So why bother to register your new song with the Library of Congress? Because until such time as it is officially registered as a new work with the LOC, you have some, but not all of the various protections...(continue reading at http://bit.ly/NXl8Fs.
Music Punk Offers Artists Chance To Perform At Legendary Hollywood Venue (All Expenses Paid)
MusicPunk, a concert calendar APP, has announced its Rockstar For A Weekend competition. Every gig an artist uploads into the app database will be one entry into the contest. The grand prize winner will receive airfare and accommodations for a trip to Los Angeles to perform on the stage of the legendary Whisky A Go-Go. Merch packs will also be awarded. Available free for iOS and Android, MusicPunk is a band--and fan--friendly concert calendar app. Though partnerships with venues, promoters, agents and managers will help populate the site, musicians themselves can upload gigs, whether weeks in advance or night-of, with ease from either the app or the website. All genres of music and all sizes of venues are supported. Seehttp://musicpunk.com/contest.
Industry Vets Launch Airtime PR
Veteran music executives Robert "Bob" Bradley and Scott Austin have launched Airtime PR, a boutique marketing and public relations firm that specializes in the online promotion of musicians, celebrities, and innovative businesses. Based in Orange, CA and Austin, TX, Airtime provides focused campaigns that harness tastemaker relationships and social media outlets to maximize brand awareness for its clients. The company is helmed by Bob Bradley, former Head of New Media for Authentik Artists and Fearless Records, and Web Manager for Purevolume.com. Co-Founder Scott Austin is a seasoned entrepreneur and music executive who has held roles at Warner Bros. Records, Madonna's Maverick Recording Company, and Capitol Records, and he has advised dozens of clients including NBC's The Voice. Seehttp://www.AirtimePR.com. Contact: Bob Bradley, 657-333-2631, Bob@AirtimePR.com.
Unique New Collab Platform For Artists
Seeking to "change today's music industry by empowering artists" with a web platform that enables musicians and music fans to collaborate online, AudioCommon, a company rooted in the MIT Sloan School of Management, will begin offering open access to its unique platform on March 12 at South by Southwest (SXSW) 2014 in Austin, TX. "AudioCommon is giving artists tools to create active listeners and is giving the public the opportunity to experience a new emotional connection with music," says the site's co-founder, Phil Cohen, whose blog post offers further information: http://wp.me/p2HrZM-18B.
For More Jobs, Gigs and Freebies Check Out the All-FREE Digital Edition of MC at www.musicconnection.com
FROM THE PUBLISHER: Music Connection is not responsible for any business transactions or misadventures that may result from your use of this information.
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Friday, March 7, 2014

How, Why, and When to Advertise Your Music

How, Why, and When to Advertise Your Music

The following is a guest post from Aaron Ford, digital advertising manager for online media distributor The Orchard. Aaron regularly helps recording artists advertise on various networks, so we feel like he probably knows what he’s talking about when it comes to advertising music. We hope this is of interest to recording artists and readers who are curious about the decisions artists face when contemplating how, why, and when to advertise their songs.
when to advertise musicDeciding to spend money to increase awareness of your project is a big decision. You’ve probably already spent a ton of money creating your art and the idea of spending again may be anathema to you. You may have already gathered the funds for a large-scale media purchase and are ready to go. I don’t know this and have no supernatural powers. I’m just writing a blog post for The Daily Rind and trying to help.
Managing our clients’ and our internal advertising budgets, I’ve seen the gamut of situations in which advertising could be useful and have executed campaigns. I’ve found that a step-by-step thought-process prevents one from completely blowing it. Completely blowing it can mean wasted money or a project no one knows about. This is my process and the one I recommend to others.
1. Define your goals – What do you want to accomplish? Do you want to grow awareness, or drive those that are already aware to a place to purchase?
2. Define your message – What is the message you want to deliver? Go through the process of creating a simple sentence “Promote the new video duh!” is not good. Your message is something like “Watch this video and learn more about this artist.”
3. Research your fans and potential fans – Who should receive this message? You may not know who your fans are as much as you think you do. Even if you’re the label, you can lack perspective. You have no objectivity and that’s normal. Rely on data and numbers to combat your definite bias. Use tools such as Facebook Insights. Pay special attention to the “People” tab. Those are the ones who engage with your page. Some people are lazy and just Like pages they do not plan to engage with. The “People” tab shows you who the engagedfans are; the people who will buy your stuff. You may also find tools like Google Analytics, Beluga (free), Next Big Sound, Musicmetric, and others handy. Create useful names for the different segments: “18 – 24 year old bros in Arizona who love action sports” or “Hipsters that pirate your stuff in Silverlake.” All of this is valuable if you create segments that mean something to you.
4. Identify your targets – Who do you want to receive the message based on your research? Maybe you’ve found that your audience is “75 – 85 year old vagrants with an iPod touch and Starbucks WiFi.” This is not an audience that is worth your hard-earned, borrowed, or stolen ad dollars. If your goal is to create awareness for a video, even though most of your audience are these vagrants, you should target the small part of your audience that is of a demographic using the platform on which your video is published. If your budget is limited, you should focus first on the fans most likely to purchase and only go outside of that fan-base after you’ve given the core fan-base every opportunity to give you money. They can be best targeted through tracking pixels from third parties such as Google, Facebook, or The Trade Desk.
5. Devise your strategies – In what voice do you want to deliver your message? What’s your angle? Are you enticing people with a free track?
6. Decide which tactics you will use – What tactics will you employ to execute the strategy? Video? Search Ad? Retargeting Landing Page visitors with banners? Asking a question in a promoted post? Leveraging memes such as Doge (such link. so lol)?
7. Identify the platforms / technology you will use – Where will you deploy your tactics? Facebook? Google Search? Bing Search? LinkedIn? Banner inventory on the coolest sites? Video inventory?
8. Execute your campaign – Double-check everything. A misspelling or typo can be absolutely devastating to your cause. You don’t want that. We don’t want that. Deploy your campaign at hours of peak traffic for your audience, strategy, tactic, and platform. This may mean that you deploy each part at a different time.
9. Optimize your campaign – Don’t just let it sit there spending your money. Constantly optimize. What’s working? What’s not? Don’t be alarmed by lower click-through-rates (CTR) on banner ads than you see on Search ads. Banners are about impressions and you are billed per impression. Search is about clicks and you are billed per click.
10. Recap your campaign – Even if you are doing your own digital advertising, you should do this step. Create a document that is an overview of the campaign. You will find nuggets of information in this document that you will not find by just looking at numbers on the platforms.
11. Learn from your campaign – After you have created this document ask yourself if it was a success. Go back to your goals. Did your video get more views than they would have without it? Did your Facebook page see a higher rate of engagement? What would you do differently next time?
Spending money to promote your work is a big deal and it’s worth your time to go through this process to make sure you don’t completely blow it. I’d love to answer any questions (no centaur questions) or address any feedback so do not hesitate to comment.
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Wednesday, March 5, 2014

Major Lazer - Lose Yourself feat. Moska & RDX


Major Lazer - Lose Yourself feat. Moska & RDX by majorlazerofficial

Discover our new EP #APOCALYPSESOON available on preorder now: http://po.st/ApocalypseSoonEP 

Like our Fan page : http://po.st/majorlazerFB 
Follow us on Twitter : http://po.st/majorlazerTW 
Go to http://majorlazer.com 

Director: Diplo 
Assistant Director: Shomi Patwary 
Director of Photography: Shomi Patwary, Thuan Tran 
Editor: Thuan Tran, Shomi Patwary, LILINTERNET 
Color / Post: Robbie Elliott Simmons 
Jib Operator: Asha 
Producer: Chad Ghiron, Carleene Samuels, Karmaloop Media 
Associate Producer: Shomi Patwary, Renee Brodeur 
Choreography: Blacka Di Danca & Mela Murder 
Dancers: Mela Murder, Lafayette Bless, Mystic, Tiffany 

2014 Mad Decent / Because Music

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